I have  been working on a Nation Branding strategy with an expert from the US for a couple of months - and the other day we had an appointment with Ahmad Zia, the First Vice President of Afghanistan to get high-level endorsement for this project.

Curiously I had met the VP before - three times in fact. To me it is meaningful each time despite that he doesn't even come close to his brother. And yet - it means something. Each time I can't help but wonder how it would have been if I'd be sitting in front of Amir Sahib instead, how nervous I'd be if he'd shake my hand. How I'd be "si emue sou votre regard".

Instead there are only photographs looking down on me. Each time it brings the tears to my eyes that he is not the one exercising some power in this country.

Still it passed like a regular meeting. Luckily we got to take photos, as the American wanted to remember this moment as much as I did. I could be a historic one indeed, if we really manage to set a re-branding process in motion.

But then, historic moments never seem so historic at the time ...